ARMY
ARMY is what BTS’s fans are called. From every corner of the world, ARMY members come together to share their admiration for BTS, their accomplishments, and their positive impact on society. With millions of devoted fans, ARMY stands as a testament to the power of music to connect people across cultures and languages.
33 people showed up to BTS’s first fan meet in 2013. In 2019, they sold out Wembley Stadium. A venue with a
capacity of 90,000 people.
ARMY BOMB
When fans attend BTS concerts or events, they often bring their ARMY Bombs, creating a sea of synchronized light.
Interactive Experience: Controlled via Bluetooth, the lightstick synchronizes with BTS’s performances, changing colors in time with the music.
Fan Projects and Fan Culture: Fans often come together to plan creative displays using their ARMY Bombs, leaving a lasting impression on BTS and fans.
PHILANTHROPY
OIAA, short for One In An ARMY, is a group that collaborates with nonprofit organizations around the world and encourages microdonations.
Its first campaign, launched in April 2018 in a partnership with the nonprofit Medical Teams International, helped bring medical care to Syrians.
Erika Overton, a founding member of OIAA, cites the example of KKOOM, a U.S.-based nonprofit that supports orphanages in South Korea. Earlier this year, OIAA raised funds for children in the orphanages that were under mandatory quarantine due to the coronavirus pandemic. The collaboration between the two organizations started in August 2018, when OIAA mobilized ARMY to raise more than $3,800—enough to fund a handful of scholarships.
Less than two years later, in June, BTS donated $1 million to Black Lives Matter
and ARMYs more than matched that
pledge within days through a donation
site OIAA created.